Gorilla Nation, Panache Partner On Pre-roll

Los Angeles-based Gorilla Nation and Encino-based Panache announced this morning that Gorilla Nation is adopting Panache's in-video advertising delivery technology. Financial terms were not disclosed. According to the firms, Panache's product will be used by Gorilla Nation's clients to provide pre-roll advertising in video. Gorilla nationa provides online ad sales for web sites; Panache provides video advertising technology based on profiling and behavioral targeting of viewers. Gorilla Nation is backed by Great Hills Partners, which invested $50M in the firm in May.