GraphEffect Gets $12M

Santa Monica-based GraphEffect, the provider of social marketing software headed by James Borow and co-founded by Clark Landry, announced this morning that it has raised $12M in a new financing round. The round was led by Rincon Venture Partners. The company said that Jim Andelman of Rincon joins the company's board with the funding. GraphEffect's other investors are Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures, Baroda Ventures, DFJ Frontier and Siemer Ventures. GraphEffect's product allows marketers to manage their social marketing programs, and measure the effectiveness of those programs. More information »