For today's Insights and Opinions piece, we have an article from social media strategist Drew Mehl, who talks about why social media is so important in today's high tech world:
Humans are wired as social creatures. We thrive on interaction with each other. Particularly with respect to conducting commerce. There’s certainly no great revelation in that fact. Since the first public market or back alley bazaar, we have had the ability to look people in the eye and establish a bond of trust…or at least mutually self-serving suspicion. We knew the blacksmith, we sized up hogs with the butcher, and we broke bread with the baker. This instinctive need survived the industrial revolution. (More...)
Read the rest of Drew's article in our Insights and Opinions section.