Los Angeles-based Lunch.com, the online social media site for connecting with like minded users, said today that it has launched a new feature called "Communities on Lunch". Lunch.com, which is headed by J.R. Johnson, said the new feature allows users to create their own, personalized review websites on the site. The firm said that it is looking to do what Yelp has done for restaurants for people's personal passions. Johnson was founder of VirtualTourist.com, which he sold to Expedia in 2008.