Mahalo Launches Ratings and Reviews

Los Angeles-based Mahalo, the Sequoia-backed human powered search engine firm, said yesterday that it has launched a new feature which will allow users to rate and review their favorite movies, books, music and travel locations. The new feature, called "My Maholo," are integrated into search results pages and user profiles. The new feature features ratings and reviews from other Mahalo users on the right side of search screens; the reviews are also available through Mahalo's search toolbar. Mahalo also said that it will include content from Los Angeles-based book review web site Goodreads in the results.