Pasadena-based myShape, a venture-funded e-commerce site focused on personalized fashions for women, said this week that it has promoted Louise Tobia to Senior Vice President, Merchandising. The firm said that Tobia previously served at Robinson-May/Meier & Frank, and has over 25 years of experience. MyShape is venture backed by Draper Fisher Jurvetson, Lehman Brothers Venture Partners, the Pasadena Angels and the Tech Coast Angels, and offers an online site and technology where women can personalize and find clothing that matches their body type and shape.