News Corp Targets Cell Phone Entertainment

News Corp's Fox Mobile Entertainment yesterday said that the firm is launching Mobizzo, a new, mobile content store and production studio exclusively focused on creating cell phone entertainment. The firm said that the venture will feature games, music, general entertainment, and more from News Corp's worldwide divisions. The new service, available right now on Cingular and T-Mobile, provides content from Fox brands such as Family Guy, Napolean Dynamite, Ice Age; music from Warner Music; and other sources. Fox said that it will bolster the new brand with a multimillion dollar consumer marketing campaign. content will be available both a la carte and through a monthly subscription plan.