Overture Launches Search Optimizer

Pasadena-based Overture announced the launch of Search Optimizer, a campaign optimization product for maximizing Overture search campaigns. The new product helps advertisers better manage their Overture keyword campaigns, to automatically optimize based on objectives such as cost-per-acquisitoin, cost-per click, or return on ad spend. The new solution automated keyword bidding based on these parameters, along with other tools for advertisers. Overture provides keyword-based advertising based on search engine results.