Among the new features of the social promotion tool released by Los Angeles-based PromoJam earlier this week: a new link to demographic data from Esri in it analytics. The tool, which lets users analyzing the web traffic from their promotions, lets users click into a map of where users are interacting with their promotions, and get detailed demographics data--household income, education, net worth, neighborhood data, and more--at the street level. The tool is one of the first publicly shown efforts of a new push by Redland-based GIS leader Esri to work with startups and other technology companies.
Esri has long been known for providing such data to governments and large organizations, but the firm said it has been working with companies and partnerships on its API business in the last year or so, as part of the creation of a new Emerging Business and startup space at Esri. That group has been focused on startups, investments, and acquisitions, including the recent buys of startups SpotOn, GeoIQ, and GeoLoqi.
PromoJam's new tool helps marketers create their own social promotions, through customizable templates, automating many of the steps of creating and sending out promotions on social services like Facebook and Twitter.