ReachLocal Debuts New SMB Marketing Software

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. ReachLocal said its new ReachEdge product includes a website, lead management software, and mobile application specifically aimed at converting web site visitors into leads and customers for companies. ReachLocal said the tools include a custom website for capturing leads; tools to send out automated reminders with lead details and call recording; customized marketing emails to prospects; and much more. Pricing on the new tool was not announced.