Shopatron Upgrades Ecommerce Software

San Luis Obispo-based Shopatron, a developer of e-commerce ordering software for online retailers, announced today that it has made a number of enhancements to its software. According to the firm, it has added new features which allow consumers to ship their orders to a retailer's local store, "Ship to Store," and enhanced its support for its merchants through a new Merchant Support Center. Shopatron said it now has more than 70 brands using its software to run their e-commerce websites; the firm's clients include Berkley Fishing, Brooks Running, Callaway Golf, Panasonic, Thule, and others.