SocialVibe Powers Effort To Help Hurricane Sandy Victims

Los Angeles-based online advertising provider SocialVibe is powering a new, web-based public service campaign to benefit Hurricane Sandy victimes, the company said yesterday afternoon. SocialVibe said the effort comes as part of a partnership with the Ad Council and United Way. SocialVibe said its service will be used to run an interactive engagement ad unit and PSA, which will feature a poll question and give users a way to click through to donate to the United Way's Hurrican Sandy Recovery Fund. The campaign will run on such publishers as Pandora, World Golf Tour and Ovation.