Total Beauty Acquired By Evolve Media

Los Angeles-based Total Beauty Media Group, the beauty products focused site founded by Emrah Kovacoglu, has been acquired by Evolve Media, and will become part of Evolve's TotallyHer division. Financial terms of the buy were not disclosed. The two said that Total Beauty has 3.5 million monthly users. Total Beauty provided online content focused on beauty, including a large database of reviews of beauty products. The company had been founded in 2007, and was venture backed by US Venture Partners and Wallington Investors.