Total Beauty Media Hires VP

Santa Monica-based Total Beauty Media, an online operator of, an online web site focused on creating content for the beauty market, has hired on a new Vice President, the firm told socalTECH today. Total Beauty said that it has hired on Judy Hsieh as Vice President of Online Business Development. Hsieh was most recently at Yahoo's Media Division, and has also previously served at VP Business Development at BusinessWeek Digital. Total Beauty said that Judy started her career at PriceWaterhouseCoopers. Total Beauty is venture backed by US Venture Partners and Wallington Investors.