Triton Digital In Ad Targeting Deal

Los Angeles-based Triton Digital said this week that it has partnered with targeting company Semcasting, to expand the targeting capabilities in its streaming audio advertisement exchange. Triton said the partnership allows the company to target listeners on any device, without using cookies. Financial details of the partnership were not announced. Semcasting provides targeting of consumers, providing demographic information, life stage, socio-economic, and other data on users.