Triton Digital Ties With eXelate On Audio Ad Targeting

Triton Digital, the provider of digital advertising services to the online and traditional radio market, said today that it has partnered with eXelate, a provider of data and analytics engines for digital advertisers. According to the two, Triton will integrate into eXelate's data, in order to deliver highly targeted, in-stream audio ads. Financial details of the deal were not disclosed. Triton said that the deal will allow it to deliver streaming ads, based on a listener's online purchase intent, household demographics, and behavioral propensities. Triton Digital is backed by Oaktree Capital Management.