TrueCar Rolls Out New Dealer Cost Tool

Santa Monica-based TrueCar, the online automobile pricing firm headed by Scott Painter, has rolled out a new tool that the firm says gives the actual dealer cost structure for new automobiles. The firm said its new TrueCost service allows consumers to see the actual cost structure for new vehicles, and get an exact breakdown of the cost to dealers for those vehicles. The firm claims the tool will help prevent unrealistic low offers from consumers, and back-and-forth tactics by dealers. TrueCar explained that by giving the true cost of cars to dealers, consumers "will likely pay more for the same vehicle."