Thursday, March 30, 2023

Zefr Applies AI To Meta Brand Suitability

Los Angeles-based brand suitability verification software provider Zefr says it has launched a new, artificial intelligence (AI) driven powered tool for Facebook. According to the company, its brand suitability verification solution for Facebook Feed allows advertisers to measure, verify, and understand the suitability of content against their ads. The company says it has been working with Meta for over a year on the AI-based product. Zefr did not go into details on the differences between its new AI product and prior offering in the area.