Los Angeles-based Sometrics, which develops analytics tools for social networking applications, announced today that the firm has hired on two new business development managers for the firm. According to Sometrics, it has added Jennifer Bartlett and Michael (Mickey) Maher to the firm. Bartlett joins from On eEighteen Advertising; Maher was most recently at eMedical Lending. Sometrics is venture backed by the Mail Room Fund, At&T, and Greycroft Partners.