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Total Beauty's John Hadl Joins USVP In Los Angeles

Santa Monica-based Total Beauty Media's John Hadl has joined venture capital firm U.S. Venture Partners, USVP said today, on the heels of the acquisition of USVP's LimeLife by Total Beauty. According to U.S. Venture Partners, Hadl has been appointed as Venture Partner on the firm's Consumer Internet and Business Services investment team. Hadl is also CEO of Brand-in-Hand (BIH), a provider of mobile advertising to brands. USVP said that Hadl will remain in Los Angeles. The news comes the same day as Total Beauty said it has acquired another USVP portfolio firm, LimeLife.com, which is focused on female lifestyles and celebrity news.


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