UberMedia Launches iOS Advertising Tool

UberMedia, the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. The Idealab startup said the app lets developers create and run rich media, mobile banner ads to drive traffic to their app's download page and increase download for their iOS application. UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions. Developers use their iTunes account to pay for the CPC ads.