Zodiac805 Targets Automated Lead Generation

Are you an online marketer, wishing you could do a better job of generating leads for your business? A new startup, Zodiac805, headed by former Make It Work founder Eric Greenspan, said it has launch an effort to provide fresh, real time, relevant marketing prospects to companies. Greenspan said the goal of the new company is to build an automated system that taps into social networks to find customers, based on their online presence: for example, if a user complains on Facebook that they are unhappy with their current Internet service, the firm promises to help deliver that customer to a telecom or cable provider. Greenspan is best known for founding now-defunct Make It Work, an in-home computer and electronics assistance provider branded with its red Mini Coopers. Zodiac805 is based in Santa Barbara.